E-commerce enabler or affiliate agency: which does your brand need?
They solve different problems. An e-commerce enabler operates the store. An affiliate agency like HDA brings the creators and LIVE that drive demand to it. Many brands use both.
E-commerce enabler
Runs store operations: listing, stock, fulfilment, customer service and marketplace ads. Fits brands without an in-house e-commerce team.
Affiliate agency (HDA)
Brings creators who sell: short videos, LIVE and affiliate links on TikTok Shop and Shopee. HDA manages 1,000+ creators on each platform and was ranked No.1 in the TikTok Shop Top 30 MCN Ranking (11.2025 · 01.2026).
Fits brands whose store already runs but needs more traffic and sales.
FAQ
Is it better to use an e-commerce enabler or a TikTok Shop agency?
Use an enabler if no one runs your store; use an affiliate agency if the store runs but sales need to grow. HDA is an affiliate agency and works alongside a brand's enabler.