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Haluan Digital Agency
ENID
No.1TikTok ShopNovember 2025No.1TikTok ShopJanuary 2026

Affiliate that actually sells on TikTok Shop and Shopee.

We match brands with creators who convert, run the campaigns end to end, and report on the sales — not the impressions.

Talk to salesJoin as creator
creators on TikTok Shop
1,000+
creators on TikTok Shop
creators on Shopee
1,000+
creators on Shopee
brands across the network
470+
brands across the network

Brands we have worked with

  • Garnier
  • Huawei
  • Anker
  • MINISO
  • Scarlett
  • SKIN1004
  • Madame Gie
  • Implora
  • Kahf
  • OMG
  • Glad2Glow
  • Facetology
  • gloowbi
  • Dr. Leo
  • Advan
  • Inbex
  • Freemir
  • LOZY
Brand partners across the Haluan Digital Network, spanning beauty, F&B, finance, retail and technology.

Platform partners and recognition

  • TikTok Shop
  • Shopee
  • ByteDance

Proof

Everything you would check, in one place.

Rankings, awards and coverage — each with who issued it and when. We put them together so you do not have to hunt.

Ranked by the platforms

TikTok Shop · November 2025

No.1

Top 30 MCN Ranking

TikTok Shop · January 2026

No.1

Top 20 Monthly TAP Ranking

First in Indonesia — across the network

  • First Lazada MCN in Indonesia
  • First YouTube Shop MCN in Indonesia
  • First Alibaba Channel Partner in Indonesia

These belong to sibling units inside Haluan Digital Network. This agency runs TikTok Shop and Shopee. haluan.digital

Platform awards and campaign plaques at the Haluan Digital office.
Selected platform recognition across Haluan Digital Network. Some plaques belong to sibling units; this agency’s TikTok Shop and Shopee credentials are itemised below.

Awards

  • Tokopedia × TikTok Shop · Indonesia Summit 2026

    Rising Star MCN

  • Shopee Super Awards 2025

    Top MCN Partner

  • Shopee 9.9 Super Shopping Day

    Top 1 MCN · Prime Category

  • Shopee Big Ramadan Sale

    Top 1 MCN · Highest Campaign NMV

  • Platform credential

    No.1 Shopee MCN by GMV and NMV

  • TikTok Shop

    No.1 Beauty MCN

In the press

Also covered by Liputan6 and Kumparan.

What partners say

  • “More than a vendor. Solid production, fast technical support and analytics we can actually act on — that is what let us scale LIVE commerce.”
    ChandraMadame Gie
  • “Their LIVE support covers everything: smooth production, hosts who can hold an audience, and real-time numbers we use to adjust.”
    WandiSkinfood

Two platforms

Two platforms. First on both.

Most agencies pick one and treat the other as an afterthought. We are ranked first on both, by the platforms themselves.

  • No.1

    TikTok Shop

    TikTok Shop Top 30 MCN Ranking · 11.2025 · 01.2026

    Short video, LIVE selling and endorsement. Also ranked No.1 Beauty MCN.

    1,000+creators
  • No.1

    Shopee

    Shopee Super Awards · 2025

    Affiliate and LIVE selling. Ranked No.1 by GMV and NMV.

    1,000+creators

Why us

Five reasons brands stay with us.

You already know TikTok and Shopee are where the buyers are. The question is who runs them well. Here is our answer.

Livestream locations and offices across Java and Bali.
  • 15,000+

    Scale to match from

    Creators across the network, so the brief decides the creator — not availability.

  • 500+

    Livestream locations across the network

    Livestream locations across the HDN network, running daily. LIVE campaigns do not wait for a booking.

  • 500K+

    Videos and sessions monthly

    Affiliate needs enough testing volume to find formats worth repeating. We can produce at that rate.

  • 470+

    Brands already running

    Across beauty, F&B, electronics, home living and fashion.

  • 1

    Reporting down to one creator

    You see which creator sold what, while the campaign is still running.

What we do

One sequence. Every campaign.

Every campaign runs the same five steps. You are in at the brief and at the scale decision; we handle what sits between.

  1. 01

    Brief and goals

    We agree on the target, the category, the budget and how success gets measured.

  2. 02

    Creator matching

    We shortlist creators whose audience actually buys your category, and share the list before anything runs.

  3. 03

    Campaign execution

    Briefing, content production, product seeding, link setup and publishing across the creators.

  4. 04

    Performance tracking

    Views, engagement, orders and GMV per creator — reported while the campaign is still running, not after.

  5. 05

    Scale what works

    We put more budget behind the creators and formats that converted, and drop the ones that did not.

Haluan Digital Network head office, Jakarta.

What runs inside it

  • Short video affiliate

    We pick the creators, brief them, and get the videos out with your product link attached. Content is built for each platform's algorithm, not copy-pasted between them.

    23.4Mtop single video

  • LIVE commerce

    Host selection, studio setup, product curation and a daily streaming schedule. Sessions run on selling formats we have already tested.

    US$20K/moone brand, zero to this in monthly GMV

  • Creator matching

    The right creator for the product, not the biggest one available. We profile by audience fit — who actually buys this category.

    15,000+creators across the network

  • Content at volume

    Affiliate needs volume. We produce at scale across the network, including AI-assisted variants when a campaign needs fast testing.

    500K+videos and sessions monthly

  • Performance tracking

    We watch what sells, cut what does not, and put budget behind the creators and formats that are working.

    1.91×ROAS on a recent LIVE campaign

Results

Campaigns, and what they actually did.

Every number here belongs to a real campaign — the brand, the platform, how many creators, and the result.

Category growth achieved for brand partners across recent campaigns.
Category growth achieved for brand partners across recent campaigns.
  • minci.channelin
  • tilalao.o
  • 805gadget
    805gadget
  • robibois
    robibois

  1. Commerce outcomeTikTok Shop · 102 creators

    8.77M

    organic views — Huawei FreeBuds SE 4 ANC

    Four waves of affiliate creators plus paid amplification behind the videos that were already performing.

    887
    units sold
    4.65M
    ad impressions

  2. Reach & activationTikTok Shop · 303 creators

    4.17M

    combined views — POIPOI × BUMIL

    Two brands, one window. 150 creators each, chosen for everyday family content.

    1.8%
    ER · POIPOI
    2.1%
    ER · BUMIL

  3. Reach & activationTikTok Shop · 117 creators

    602K

    total views — SOHO Noroid + Astaderm

    Creators profiled by audience: mothers aged 25–35 for Noroid, beauty creators aged 28–38 for Astaderm.

    134%
    of KPI
    19,939
    engagement

  4. Reach & activationTikTok Shop · 24 creators

    1.00M

    total views — Plan Your Skin

    A high-efficiency brief — one million views from only 24 carefully selected creators.

    100%
    of KPI
    2.79%
    best creator ER

  5. Commerce outcomeTikTok LIVE · 10 creators

    IDR 25.2M

    GMV — EJ Sport

    Daily creator livestreams with paid boosts, split into a regular phase and a payday push.

    1.91×
    ROAS
    50h 49m
    total airtime

Creator results

Down to the individual creator.

Campaign totals hide who did the work. These are individual affiliate creators from our network and the sales their content drove.

  • @hi_mom_store
    US$8.86M+GMV
    6.6Mviews
  • @masaldi1.10
    US$2.15M+GMV
    23.4Mviews
  • @bang.arief40
    US$1.27M+GMV
    8.1Mviews
  • @fasyaanandaa
    US$949K+GMV
    11Mviews
  • @topkeranjang
    US$570K+GMV
    23.3Mviews
  • @cocowillys
    US$177K+GMV
    14.7Mviews

GMV figures are in US dollars as reported by the platform. Campaign GMV elsewhere on this page is in rupiah and covers a single campaign period.

Creators

A roster we know,not a database.

Featured creators from our network, grouped by follower tier. Every campaign starts with picking the right faces for the product.

Showing 12 of 27 featured creators. The full network spans 15,000+ creators.

For creators

We do not just sign creators. We help them get better.

Most networks take a cut and leave you to figure it out. Here is how creators actually grow inside HDA.

  1. 01

    Join

    Open from nano to mega. What decides a campaign is category fit, not follower count — a 40K creator in the right niche often outsells a 2M generalist.

  2. 02

    Learn

    Playbooks and training from the wider network: what converts on TikTok Shop, what converts on Shopee, and why the two are not the same.

  3. 03

    Create

    Real briefs from real brands, free product samples from partners, and studio access when a campaign calls for LIVE.

  4. 04

    Earn

    Affiliate commission on what you sell, plus paid brand deals when your content and the brand fit.

  5. 05

    Grow

    A manager who knows your account, and performance feedback per campaign — which video sold, which one did not, and what to change.

  6. 06

    Win

    Top performers get surfaced to brands first, invited to bigger campaigns, and recognised at platform level.

Join as creator

The network

Fifteen thousand creators. These are some of them.

Every campaign starts here — a network deep enough that the brief picks the creator, not the other way round.

Creators across the Haluan Digital Network, spanning beauty, fashion, F&B, home living and electronics.
For brands

Sell more through creators.

Tell us the product and the target. We will come back with a creator plan and a rate card.

Request a rate cardRate card comes straight from our sales team on WhatsApp.
For creators

Turn your content into income.

Brand deals, free product samples from partner brands, and a manager who actually picks up. Open to nano through mega.

Join as creatorHandled by our Creator Success team.
CreatorsTalk to sales